Pre-qualify Your Site For Facebook Re-marketing Success

As you probably already know, running a re-marketing campaign on Facebook can increase your sales conversions by an average of 40%. That’s nothing to sneeze at. A lot of online marketers struggle with conversions precisely because they flood a page with traffic only to forget about that traffic once it’s delivered. What a shame.

Please understand that you spent your hard-earned money and precious time driving that traffic. Wouldn’t it be awesome to get some of those visitors to come back again? This is where re-marketing comes in. When people visit your website and their browser triggers the Facebook pixel on that page, Facebook will then show your ads to these people.

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It’s as if Facebook is reminding them that they visited your site. This has a 40% success rate. Everywhere they go on Facebook and other sites that run the FB ad network, these prospective customers see your ad. Your site and the value proposition it contains are more likely to remain top of mind for these potential customers. So far, so good, right? Here’s the problem. A lot of marketers think that they just need to install a Facebook pixel and they can call it a day.

According to most marketers, as long as the FB pixel is installed properly on their sites, the pixel will pretty much do the heavy lifting of reminding and then directing previous site visitors to where they need to go. It’s as if these marketers think all there is to FB remarketing is ‘install the pixel, drive traffic, let the system run, and profit.”

It doesn’t work that way. 

You have to pre-qualify your website for maximum re-marketing success. This means that you have to have a steady flow of people going to your site at a deep enough level. Just because they go to the home page of your website doesn’t automatically mean that they are ideal customers for whatever it is you are promoting.

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Believe it or not, the vast majority of people visiting your site aren’t all that clear about what your site is about and what you have to offer. This doesn’t mean that these people will never be customers. Instead, you have to set up your site to quickly inform them and filter them based on their likelihood of buying from you. In other words, you have to pre-qualify them.

This is why it’s a good idea to buy Facebook views from for your marketing videos. When people are on Facebook and see your video, they are more likely to click through your links if they see social proof.

If they see that your videos appear to be popular, they’re more likely to give you the time of day. And once you get them on your site, then there’s a filtration process because most of those people are going to bounce out of the front page.

The key here is volume. Buying Facebook views for social proof is a key part of the puzzle that will enable you to unlock the success Facebook re-marketing can bring to your business.

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